Brief
Activate the Gordon's gin portfolio for a summer campaign, putting Gordon’s Gin top of mind as the best choice for gin & tonics in the Nordics.
Solution
We created Gordon’s StayCay Tour – a mobile bar concept with a bar truck visiting hotspots in Norway, Denmark, and Sweden, equipped with the full range: Gordon’s Sicilian Lemon, Pink Gin, London Dry Gin, and Non-Alcoholic. We created a staycation vibe through beach chairs, cocktails inspired by holiday destinations, and offered board games.
Activate the Gordon's gin portfolio for a summer campaign, putting Gordon’s Gin top of mind as the best choice for gin & tonics in the Nordics.
Solution
We created Gordon’s StayCay Tour – a mobile bar concept with a bar truck visiting hotspots in Norway, Denmark, and Sweden, equipped with the full range: Gordon’s Sicilian Lemon, Pink Gin, London Dry Gin, and Non-Alcoholic. We created a staycation vibe through beach chairs, cocktails inspired by holiday destinations, and offered board games.
